He's Fighting Back

I like this ad. It hits McCain where he is vulnerable. His wife is worth over $100 million and for as much of a 'One of the Guys' act as he puts on, he's as out of touch as President Bush.

The big thing for the Obama campaign is that they need to have a consistent attack.

Kerry was "flip-flooper"

Obama is "Celebrity"

McCain needs that label.

Obama has been doing a great job of running attack ads in individual states, but he has yet to come out with the consistent attack theme that all of his surrogates can latch onto.